June 21, 2024

Advancing Digital Growth

Pioneering Technological Innovation

Automotive Export Business Mission to JSAE 2024

2 min read


Market Region:
Asia and Australasia

Date: May 22, 2024
to May 24, 2024

The Ontario Ministry of Economic Development, Job Creation and Trade will be leading an Automotive Export Business Mission to JSAE (Yokohama) 2024. Hosted by the Japan Society of Automotive Engineers (JSAE), the event is the largest automotive technology expo in Japan. JSAE 2024 will be offered both in virtual and in-person formats with 600 exhibitors and 90,000 attendees expected over three days. The show attracts visitors working directly in automotive engineering, as well as senior engineering decision-makers. More than 42% of visitors indicate interest in new technologies and suppliers as their main reason for attending the show.

A tailored B2B matchmaking program will be offered to mission members at JSAE and interested mission members will be invited to join an outreach business program in Korea.

Joining the Ontario mission to JSAE (Yokohama) 2024 represents an excellent opportunity for innovative Ontario companies with automotive products, services and technologies who are interested in the Japanese and/or Korean markets. The event provides a unique platform and unrivaled visibility to access potential clients and partners from these two key East Asian markets.

Who should participate?
Ontario companies who are interested in Japanese/Korean markets and can showcase their products, services and technologies for automotive industry, ranging from parts, materials, software, testing, connectivity, connected car and autonomous driving to Electric Vehicles (EVs) and Fuel Cell Vehicles (FCVs).

Please find additional details on the JSAE (Yokohama) 2024 on the event webpage (

Exhibiting (Yokohama + Online) (TBD – $1,500 per company):

  • Turn-key exhibit space within the Ontario pavilion (18 sqm) (May 22-24)
  • Company listing (as an exhibitor) on event website
  • Online exhibiting within the Ontario virtual booth (May – Jun 2024)
  • Pre-mission webinar or market briefing
  • 1:1 export advice and consultation
  • Company listing on the Ontario SourceFromOntario website
  • Marketing support including company directory
  • In-market follow-up and support

Outreach Option 1: Curated B2B matchmaking program (TBD – $1,500 per company):

  • May 22-24, 2024 at Ontario pavilion, Yokohama, Japan
  • With interpretation support
  • In-market support by the working team

Outreach Option 2: Outreach Program to South Korea (TBD – $1,000 per company):

  • May 27, 2024 at Canadian Embassy in Korea
  • Market briefing
  • Tailored B2B meeting program with interpretation support
  • In-market support by the working team

Stephen Ip, Japan/Korea
Ministry of Economic Development Job Creation and Trade
Tel: 1-437-339-1529
Email: [email protected]


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