MediaTek developing car tech – Taipei Times

JOINT EFFORTS:
MediaTek would partner with Denso to develop custom chips to support the car-part specialist company’s driver-assist systems in an expanding market

• By Lisa Wang /
  Staff Reporter

MediaTek Inc (聯發科), the world’s largest mobile phone chip designer, yesterday said it is working closely with Japan’s Denso Corp to build a custom automotive system-on-chip (SoC) solution tailored for advanced driver-assistance systems and cockpit systems, adding another customer to its new application-specific IC (ASIC) business.

This effort merges Denso’s automotive-grade safety expertise and deep vehicle integration with MediaTek’s technologies cultivated through the development of Media-

Tek’s Dimensity AX, leveraging efficient, high-performance SoCs and artificial intelligence (AI) capabilities to offer a scalable, production-ready platform for next-generation driver assistance, the company said in a statement yesterday.

Photo: AP

“Through this collaboration, we are bringing two industry leaders together to support the most demanding requirements of global automotive manufacturers and system integrators, exceeding benchmarks in safety, power efficiency, and AI-enabled perception to advance the future of assisted driving,” said Mike Chang (張豫臺), a corporate vice president and general manager of automotive business at MediaTek.

MediaTek aims to shape the future of intelligent mobility and enable rapid deployment of advanced driver-assistance systems across global markets through its partnership with Denso, the company said.

The partnership with Denso is the first ASIC project from an auto client, based on the announcements made by MediaTek so far. MediaTek has said it is developing a chip for a cloud service provider (CSP), the first ASIC project secured by the company.

Some analysts consider the expanding ASIC market to be a new growth driver for MediaTek, which is expected to grow 113 percent annually next year, outpacing the 66 percent growth estimated for graphic processing units (GPU), according to an International Data Corp (IDC) forecast.

IDC attributed the strong growth to major cloud service providers’ ambition to invest in building their own AI server accelerators for data centers to improve the total cost of ownership by reducing the use of expensive GPUs.

MediaTek expected the company’s first ASIC project to generate US$1 billion in revenue next year and to contribute billions of US dollars in 2027, making the data center ASICs one of the company’s incremental revenue contributors.

Other ASIC projects should contribute revenue from 2028 and beyond, MediaTek told investors.

Within two years, the company aims to gain a 10 to 15 percent share of the world’s cloud ASIC market, valued at US$50 billion, it said.