Lotte Group Tokenizes 1M Vouchers on Aptos Blockchain Hits 500K Users in Loyalty Program

Lotte Group, South Korea’s largest retail conglomerate, has launched a blockchain-based voucher system on the Aptos network, tokenizing over 1 million real-world digital assets through its subsidiary platform Giftiel. The initiative, initiated in early July 2025, has already attracted 500,000 users, offering a seamless integration of blockchain technology into consumer loyalty programs without requiring users to interact with traditional crypto wallets or tools [1]. This deployment marks one of the most significant blockchain integrations in South Korea’s voucher and rewards ecosystem, leveraging Aptos’ infrastructure to manage the entire lifecycle of vouchers—issuance, distribution, and redemption—while maintaining a frictionless user experience [1].

The project is part of Lotte’s broader strategy to modernize its digital infrastructure, with the Aptos blockchain serving as the backbone for capital flow optimization. By abstracting complex Web3 mechanics into the background, the system enables traditional consumers to engage with tokenized assets without technical barriers. For instance, Giftiel users receive and redeem vouchers through familiar interfaces, bypassing the need for wallet management or cryptographic knowledge. This approach aligns with Aptos’ public stance that “the future of finance runs on blockchain rails,” emphasizing scalability and accessibility for mass adoption [1].

Future phases of the initiative, confirmed by Lotte’s marketing arm Daehong Communications, will expand the blockchain ecosystem to include loyalty points, digital assets, and stablecoins across the conglomerate’s retail, hospitality, and financial services. With over 5 million existing Giftiel users, the potential for a cross-sector blockchain network is substantial, potentially redefining consumer interactions with promotions, rewards, and payments. Analysts note that such an ecosystem could create one of Asia’s largest consumer-driven blockchain applications, bridging traditional commerce with decentralized infrastructure [1].

The collaboration highlights Aptos’ capability to support high-volume, real-world use cases, positioning the blockchain as a viable alternative to conventional systems for large corporations. Lotte’s move also underscores the strategic value of blockchain in streamlining operations while preserving user experience—a critical factor for enterprises hesitant to adopt Web3 due to complexity. If the pilot proves successful, it could encourage other Asian conglomerates to follow suit, using blockchain to enhance loyalty programs or payment systems without disrupting existing consumer behaviors [1].

The initiative’s success hinges on its ability to maintain user engagement and scalability. By embedding blockchain into everyday transactions, Lotte and Aptos aim to demonstrate that decentralized technologies can coexist with traditional retail models, fostering a bridge between Web2 and Web3 ecosystems. For now, the project remains a test case for mass Web3 adoption, with its long-term impact dependent on user retention and the expansion of tokenized services beyond vouchers.

Source: [1] Lotte Group Tokenizes 1M+ Vouchers on Aptos via Giftiel (